Watermark Creative were approached by Car Excess Hire to develop a fun sheep mascot character and create a number of poses of the character in a 3D style
The client wanted a friendly and inviting mascot to introduce their new insurance product to customers and to bring a sense of humour and fun to their new website. The character was to be used across the site to highlight different areas of the site so it needed to be easy to re-purpose in different poses and situations.
Character Design
David Follett's character design work is always overflowing with humour and personality. He sketched up a number of versions of the character for the client to choose from and then developed the character, now named "Baa-rney", to a finished sketch that the client approved.
Once the character design was approved Courtney Hopkinson moved to sculpting the character in ZBrush. 
The first 3D character model went though many variations while testing and developing the look of the wool in Cinema 4D
Once the wool was in a good place, Courtney then moved to create the other 3D elements, and re-purpose the sheep model to produce the final images.
We drew a lot of inspiration from 3D animated movies for the fun and happy look of the images. This was a chance to push our 3D skills in regards to character modelling, 3D fur effects and grass creation.

The client was amazing to work with on this project. Eddie Feltham at Car Excess Hire allowed us plenty of time and artistic freedom to deliver the best possible solution.
From the client: 
“What an amazing experience it was liaising with Watermark again.  The only company I have ever worked with that surpasses expectations 100% of the time.  Great work.”
 
"The Car Hire Excess site is doing well.  Lots of sales so the sheep has done us proud!"