The client, Brisbane North PHN, is a government health provider who was looking to reduce the amount of unnecessary trips to hospital emergency department by directing their target audience to online and over the phone alternatives.
Ogilvy Brisbane reached out to Watermark Creative to create a distinct and unique character to use across a range of collateral and media. From print to social, ‘Cross’ suffered a number of injuries and aliments displayed as glorious posters and animation.
The texture of the character was to reference the blue-green latex of medical gloves.
It had to be flexible, and a little cloth like.
Client: Brisbane North PHN
Agency: Ogilvy Brisbane
Producer: David Way
Lead 3D artist: Courtney Hopkinson
3D animation: Timo Lenton