BusConnects, a division of the National Transport Authority, launched their second round of public consultation for the Core Bus Corridor Project with an expansive through the line campaign created by TBWA\Dublin.
The campaign visuals, by Watermark Creative, feature an intricate representation of Dublin city as a Rubik’s cube being solved thanks to the collaborative efforts of the public and BusConnects. Online the Rubik’s cube visual really comes into its own with beautifully constructed animations that explain elements of the Bus Corridor Project such as Signal Controlled Priority and Bus Gates.
Client: National Transport Authority/ TBWA Dublin
Lead 3D artist & Animator: Courtney Hopkinson
Producer & Art Direction: David Way
Contributors: Miguel Gonzalez @kayapacs (3D modelling)
Cameron Gough @dirtypuppet (Animation)
Eibhin McLoughlin, Account Director
Alana Ryan, Account Executive
Mikey Ryan, Art Director
Blaise Hoban, Copywriter
Amy Tumelty, Social Media & Content Specialist
Sarah Collins, Assistant Producer